Jordan DiVirgilio

Jordan DiVirgilio is the owner of JDO Lure Co. He started the company in 2020 because of his love for fishing and the creative aspect of lure making. The main focus of JDO is around bass fishing, especially on Lake Erie, the Upper & Lower River and the Finger Lakes. Beyond bass fishing, there are many lures in research and development for more species like steelhead and walleye. While designing the line of lures JDO offers, Jordan spent time talking and fishing with top bass anglers across the state. This includes guides, tournament anglers and recreational anglers. The final products are durable, simple and highly effective. Jordan's favorite way to catch largemouth is on a skip/flip jig and, he loves catching smallmouth on a Ned rig. On top of the lures, Jordan is also the co-host of the podcast "Two Angles on Angling" with Ryan Shea of Brookdog Fishing Co. They also have a series of videos on the J.D. Outdoors YouTube channel. You can follow all of these endeavors on Instagram @jd_outdoors1773 @jdolureco and @brookdogfly